After a great deal of internal work, yesterday was the day to share our XIAOMI analysis within the hashtag#Benchmark with a group of automotive industry professionals looking to better understand the reality of Chinese vehicles and how their products are positioned compared to ours.
It was an intense and enriching effort to better understand what is coming and continue fighting to remain competitive. The session included a full morning with both in-room presentations and time at the cofactory facilities, where attendees were able to see and interact directly with the vehicle.
Now the private visits begin, where companies will be able to come with their teams to carry out a deeper analysis of the components that interest them most. If you want to stay ahead, contact us.
