Workshop – No Longer Competitive because the threat of China? – AIC – Automotive Intelligence Center
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Contact
Contact
Parque Empresarial Boroa, P2A-4, 48340 – Amorebieta-Etxano (Bizkaia)
(+34) 94 656 94 00 (+34) 94 656 93 99 comunicacion@aicenter.eu

Workshop – No Longer Competitive because the threat of China?

  • Workshop – No Longer Competitive because the threat of China?

    The latest approach of OEM purchasers is to “threaten” suppliers with the claim/statement they are “no longer competitive” comparing their European parts prices with China prices in order to request way more than the usual 3-5% price reduction. Suppliers are frightening to lose the whole business with this customer and feeling  caught in a psychological trap mostly unable to find an appropriate answer and strategy.

    Through an intensive one-day session, teams consisting will work together to develop concrete strategies, explore internal structural changes, and learn how to “smartly” break rules and specifications in situations that represents more complex challenge that requires a blend of psychological insight, tactical planning, and strategic thinking to navigate successfully—and even turn into an advantage.

    This workshop is taught in English

    Schedule

    October 9th, 2025 | From 9.00h to 18.00h

    At AIC Academy (Amorebieta-Etxano)

    Meal included

    Objective
    • Understand the current pricing pressure tactics used by OEMs, especially comparisons with Chinese part prices.
    • Learn how to respond strategically when facing aggressive demands for price reductions.
    • Develop internal structural strategies to strengthen negotiation positioning.
    • Explore psychological approaches to break the “trap” and regain control.
    • Practice how to smartly challenge specifications and rules when needed.
    • Turn complex negotiation situations into strategic opportunities.
    Addressed

    This workshop is for executives and key account managers al kind of companies

    Price details

    AIC/ACICAE members: 830€ + 21% VAT

    Non AIC/ACICAE members: 985€ + 21% VAT

    A 10% discount will be applied from the second registration for those organizations that register more than one professional.

    PAYMENT METHOD: Bank transfer indicating name of participant and title of the program.

    Holder: AIC Foundation-Automotive Intelligence Center Fundazioa

    BBVA: ES48 0182 1290 3102 0150 6187

    KUTXABANK: ES24 2095 0611 0091 0787 3466

    Payment required before the beginning of the workshop. Proof of payment must be sent to administracion@aicenter.eu